Privacy Policy

Welcome to Upstreet Co (“we,” “our,” or “us”).
Your privacy is very important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website https://upstreetco.com, interact with our social media accounts, or communicate with us via WhatsApp Business, Meta platforms (Facebook/Instagram), TikTok, and Google Ads.

1. Information We Collect

A. Information You Provide Directly

Name, phone number, email address, and shipping/billing address during checkout or inquiry.
Messages and attachments you send via WhatsApp, Instagram DM, Facebook Messenger, or our contact forms.
Payment details (processed securely by third-party gateways like Shopify Payments, Easypaisa, JazzCash, etc.).
Product reviews, feedback, or testimonials you share.

B. Information Collected Automatically

Device information, IP address, browser type, and cookies when you visit our website.
Interaction data such as page views, add-to-cart events, and purchases (for analytics and ad optimization).
Conversion and remarketing data through Meta Pixel, TikTok Pixel, and Google Analytics/Ads—used in line with each platform’s data policy.

2. How We Use Your Information

Process and deliver your orders efficiently.
Communicate updates about your orders or support requests via WhatsApp or email.
Personalize your shopping experience and product recommendations.
Run marketing campaigns that show you relevant offers on Meta, TikTok, and Google platforms.
Improve website performance, detect fraud, and enhance security.
Comply with legal and tax obligations.

We do not sell, rent, or trade your personal data to third parties.

3. WhatsApp Business Compliance

When you contact us on WhatsApp, your phone number and messages are processed under WhatsApp’s Business Policy and Meta’s Terms of Service.

We only message users who initiate contact, opt in via our website, or have previously purchased from us.
Promotional messages are sent in compliance with Meta’s Commerce and Messaging policies and always include an opt-out option.
WhatsApp communication data is encrypted and never shared externally beyond authorized Meta/WhatsApp systems.

4. Advertising & Cookies

We use cookies and tracking pixels to measure ad performance and audience behavior.

Meta Pixel: helps us show relevant ads on Facebook and Instagram.
TikTok Pixel: allows us to track engagement and conversions from TikTok ads.
Google Analytics/Ads: tracks website traffic and campaign performance.

You can manage or disable cookies through your browser settings at any time.

We strictly comply with each platform’s data handling standards and never upload customer lists without prior consent or legitimate business interest (e.g., remarketing to past customers).

5. Data Retention and Security

We store personal data only as long as needed for the purpose it was collected.
All data is securely stored on encrypted servers compliant with Shopify’s and Meta’s data security standards.
Payment information is processed via secure PCI-DSS compliant gateways; we never store full card details.

6. Your Rights

You can:

Request access to or deletion of your personal data.
Opt out of promotional messages at any time (reply “STOP” on WhatsApp or unsubscribe via email).
Disable cookies in your browser.
Request correction of inaccurate or incomplete data.

To exercise your rights, contact us at hello@upstreetco.com or via our WhatsApp Business number: 03255644961.

7. Third-Party Services

We use trusted third-party tools for logistics, analytics, and marketing:

Meta Platforms Inc.
Google LLC
TikTok Pte. Ltd.
Shopify Inc.

Each third-party service follows its own privacy practices in accordance with GDPR and global privacy laws.

8. Legal Basis and Jurisdiction

This Privacy Policy follows the laws of Pakistan and aligns with GDPR principles for international users.
Any disputes shall be handled under the jurisdiction of Islamabad, Pakistan.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or platform requirements (Meta, WhatsApp, TikTok, Google). The latest version will always be available at upstreetco.com/pages/privacy-policy.

10. Contact Us

For any privacy concerns or data requests, please contact:
📧 hello@upstreetco.com
📞 03255644961 (official WhatsApp Business number)
📍 Al-Badar Street, Khawaja Corporation Adyala Road, Rawalpindi, Pakistan